Facebook Groups - become a commodity, as ‘email cap’ removed. Posted on December 28th
If you read my rant a while back about Facebook Groups closing off the ‘maill all’ function to groups over 1,000 - you’ll understand this news is pretty big.
On the ‘whats new’ section of facebook - they have a note about the ‘upcoming’ change… (although when that is.. I don’t know).
FROM FACEBOOK:
Sending messages to your big groups.
We’ll be removing the cap on messaging groups over 1,000 people. You can opt-out of messaging for large groups that you’ve joined.
This is pretty big (in fact… massive) news for some of those groups out there.
Take for example the group called “Support the Monks’ protest in Burma”. They have 424,171 members (incidentaly, that’s over 124,000 more than the number people in Burma who have internet access).
I’ve remained a member of that group - and I see people leaving in droves. IE - 729 have left today. Why are they leaving? Is it because Burma no longer needs attention? I’d say the opposite and that pressure needs to still be applied so the world doesnt forget. The group mail function means that this type of work can continue and the organisers of that group can help to rally support when needed…. rather than await someone to visit the group page.
It also means, that ’stupid groups’ - can mean a lot of money. No more will I mock ‘name my child spiderpig’ groups. They are now pure gold. Would I give them $50 to advertise my Simpsons Movie DVD affiliate link on an email blast to their 200,000 members - sure I would.
MarketPlace For Groups.:
http://www.groupmarketplace.com/ is gone as a domain name. That’s a shame, as there is money in this.
I did a quick search - and there are no groups for sale yet on ebay… but I predict there will be. There is a market place there now. Groups have become a commodity. Picture this - if I bought all the ‘SCUBA DIVING’ groups that are out there for small sums of money and joined them together - I would have a very valuable collection of people. Which dive resort would not pay to reach 20,000 divers by email to highlight a video of their resort?
Very valuable… until of course Facebook change the rules again.
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